Contrary to the spelling of its name, the Ratufa isn’t actually a rat, it’s a large tree squirrel. There are four species of the genus...

Neuromarketing studies consumers’ cognitive responses to marketing stimuli. It enables researchers to get inside the minds of consumers...

There are only three things that make me tear up, patriotic songs, the suffering of children, and videos of people who hear for the first...

Survey Goals A well designed survey starts with well defined goals. When the goals of the survey can be expressed in a few clear and...

We often here the results to a poll or survey while watching the news, or see a graph online followed by the comment that the “margin of...

My home town of Salt Lake City has never really been on the map as a marketing research hub, but for at least a few day once a year, that...

My first encounter with the brilliant yet dubious nature of Net Promoter Score (NPS) came shortly after its “invention” by Fred Reichheld...

Multidimensional Scaling (MDS) is the process of representing consumer preferences and perceptions visually on a spatial map. It is...

Correlation analysis is used to identify how closely related two variables are to each other. A numeric value ranging from -1 to +1...

One of the first rules of big box office monster movies is to not reveal the full horror of the creature until the movie is well under...

When I read books, I typically do so on my phone or tablet, highlighting sentences or paragraphs that make a good point. I don’t recall...

Multiple regression is used to learn more about the relationship between several independent or predictor variables and a dependent or...

Every Pixar film shares essentially the same DNA: Once upon a time____________. Every day, ____________. One day ____________. Because of...

The first step in hypotheses testing is to form a null hypothesis and an alternative hypothesis. A null hypothesis is that there is no...

The oldest Gen Xers will turn 50 this year (2015). At least most consider that to be the case. Baby Boomers are widely agreed upon as...

Cluster Analysis is used to classify objects into relatively homogeneous groups called clusters. It enables marketers to target the...

ANOVA is used to see if the difference in the means for two or more populations are statistically significant or the result of chance. ...

Conjoint analysis is used to assess how much value people place on specific features when making a purchase decision. The primary...

Peppered with several subtle, and a few not so subtle, jabs at traditional advertising and branding, Ryan Holiday’s book “Growth Hacker...

Max-diff (also called best worst scaling) is a discrete choice model used to measure importance or preference in a list of several items...