Kevan OswaldSep 14, 20203 minR.A.T.U.F.A BrandingContrary to the spelling of its name, the Ratufa isn’t actually a rat, it’s a large tree squirrel. There are four species of the genus...
Kevan OswaldAug 28, 20202 minNeuromarketingNeuromarketing studies consumers’ cognitive responses to marketing stimuli. It enables researchers to get inside the minds of consumers...
Kevan OswaldAug 21, 20192 minThe Impact of Relatable EmotionThere are only three things that make me tear up, patriotic songs, the suffering of children, and videos of people who hear for the first...
Kevan OswaldMay 10, 20194 minWriting SurveysSurvey Goals A well designed survey starts with well defined goals. When the goals of the survey can be expressed in a few clear and...