Kevan OswaldApr 13, 20175 minUnconscious BrandingWhen did they stop singing the jingle in Kit-Kat commercials? I don’t watch a ton of TV, so I’m not the best judge of this, but I think...
Kevan OswaldJan 20, 20172 minProjective TechniquesProjective techniques attempt to disguise the purpose of the research. In projective techniques, respondents are asked to interpret the...
Kevan OswaldJan 6, 20173 minEffective Focus GroupsYep. That's me in the picture above. Focus Groups are often seen as a marketing research requirement for everything from new product...
Kevan OswaldNov 8, 20164 minTwo-Dozen Bite-sized Branding BitsEvery so often I’ll come across an article, blog post, or book that resonates my own thoughts or viewpoint on a subject almost perfectly....