When did they stop singing the jingle in Kit-Kat commercials? I don’t watch a ton of TV, so I’m not the best judge of this, but I think...

Projective techniques attempt to disguise the purpose of the research. In projective techniques, respondents are asked to interpret the...

Yep. That's me in the picture above. Focus Groups are often seen as a marketing research requirement for everything from new product...

Every so often I’ll come across an article, blog post, or book that resonates my own thoughts or viewpoint on a subject almost perfectly....

Total Unduplicated Reach & Frequency Analysis (TURF) is a great tool for figuring out how to satisfy the most customers with the fewest...

Its been a while since I read a hard cover book, the kind with pages you turn and need a book mark to keep your place. I have a sizable...