How it Works
1) Your Customers
I gather feedback from your customers and/or target market about your products, services, or whatever it is you are looking to analyze.
You provide an incentive to encourage customer participation (product, Amazon gift cards, etc.).
3) My Expertise
Based on your objectives, I develop survey questions, moderate focus groups, conduct in-depth interviews, and use other marketing research methodologies to gather feedback.
4) Actionable Insights
Finally, I compile the results into a comprehensive and polished PowerPoint deck complete with everything you want to know along with a simple graphical one or two page executive summary.
Projects can be one-off or ongoing. I’m pretty flexible!
I recruit consumers to use your product as well as those of your closest competitors. The objective is to learn what they like or don't like about each product in order to uncover competitive advantages and/or weaknesses that can be used in marketing and product development
Consumers compare variations of your product design or product marketing touch points. Conjoint or Regression analysis are typically used to identify and prioritize features that will have the greatest impact on customer satisfaction.
Focus Groups & IDIs
Online Focus Groups
It is now easier than ever to take focus groups online. One of the main advantages to online focus groups as compared to traditional is the ability to recruit nation wide as opposed to being restricted geographically.
Traditional Focus Groups
I've moderated dozens of traditional focus groups. I use proven techniques to drill down and uncover insights and are often more rich and complete than can be uncovered through surveys.
In-depth Interviews (IDIs)
With these one-on-one interviews I drill down using laddering and/or projective techniques to gain answers that are as comprehensive as they come.
Over the years I have written literally hundreds of surveys. While asking a simple question isn't difficult, knowing how to ask it requires experience. Without understanding the best way to get reliable answers, you run the risk of making costly decisions based on faulty data.
I analyze survey results using a variety of statistical techniques. The finished product is sound and comprehensive report that is also simple enough to easily present at any meeting.