My name is Kevan Oswald. I am a marketing research professional, father of five, lover of golf and hater of salad. I have had the opportunity to visit some amazing places, but call Salt Lake City, Utah home.
I have been a marketing research professional since the year 2000 and have held a Professional Research Certification through the Insights Association since 2012.
I believe marketing research is about understanding people and what drives them to make decisions. This isn’t always as simple asking a question and getting an answer, most people are way to complicated for that. I like to dig deep in order to understand the ‘why’ behind their decision making process. It is through this understanding of ‘why’ that we find answers that inspire those sought after ‘ah-ha’ moments.